• Seattle Children’s: GAPPS Branding & Collateral

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Project: Seattle Children’s: GAPPS Branding & Collateral

    Description

    When Seattle Children’s launched their global health initiative to prevent prevent prematurity and stillbirth, they had no branding or collateral for the program. Our first challenge was to create a brand that distinguished them from Seattle Children’s and launched them into the global arena. We created a logo that fits within the Seattle Children’s Brand family while standing distinctly apart from the Northwest organization’s identity. From the logo we extrapolated a visual language, color palette, and photography style to inform a style guide and establish GAPPS as a unique entity.

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