Project: Seattle Children’s: GAPPS Branding & Collateral
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Description
When Seattle Children’s launched their global health initiative to prevent prevent prematurity and stillbirth, they had no branding or collateral for the program. Our first challenge was to create a brand that distinguished them from Seattle Children’s and launched them into the global arena. We created a logo that fits within the Seattle Children’s Brand family while standing distinctly apart from the Northwest organization’s identity. From the logo we extrapolated a visual language, color palette, and photography style to inform a style guide and establish GAPPS as a unique entity.
