Project: Regence: Online Vitality Guide
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Description
For the introduction of their new Vitality program for employers, Regence needed to express their brand in a fresh light, while staying true to the company’s core values. We worked closely with the Regence team to develop language, visuals, and music to convey the appropriate message in a highly customizable Flash interface. The resulting demo is an integral factor in driving new signers to the plan, as well as providing them with a clear plan breakdown and explanation of the benefits.
