Project: Puget Sound Energy: Website
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Description
As the region’s largest energy provider, Puget Sound Energy was facing the challenge of targeting information and communication to their varied customers: Residential users, businesses, builders, and investors. In a collaborative effort led by PSE’s Philip Malkin, information architect Max Carmichael, and our designers, we updated the previous site’s inflexible design and created architectural components that are adaptable for PSE’s growing and changing communication needs. We refined and tightened information architecture and presented logical content groupings. The new home page was designed for users to easily self-select their path. We also provided a detailed style guide for the new site to help promote consistency. PSE’s ongoing commitment to better serve its customers was a driving force in creating a site that successfully provides an intuitive user experience.
