IF/THEN vs. THE hotel
Posted by Andi Rusu on March 20, 2009
We recently returned from Las Vegas where we attended the MIX09 conference, following our branding work on it. We booked our stay at THE hotel at Mandalay Bay. What follows is an exploration in branding gone off. An exercise in bringing up the banal and selling it as THE exclusive. A coup for the lazy marketeer. Never mind the inconsistency of application. What matters here is THE idea!